The worst part was, when I researched what others were doing, I was disappointed…
Because their virtual events were nothing more than glorified Zoom calls or Facebook Lives!
(As if we weren’t all spending enough time on those platforms...)
BUT - necessity is the mother of all invention...
So in this new era of virtual, online businesses though, I knew it HAD to be possible to host a virtual event that was just as professional, engaging, and profitable...
...as my 10 cancelled events would have been.
I gathered my production team and we put our heads down.
Over the next week we tested dozens of platforms...
Attended other virtual events (often at 2am...)
Designed a new schedule, budget, and charts.
Our first virtual event wasn't perfect, but it taught us a LOT about attendee communications, upping the production value (really affordably), and creating an atmosphere online.
We tweaked our next event, and it was a raving success!
Fast forward to six months later, and we've successfully planned, filled, and run 10 Virtual Events with another 8 in the calendar before Christmas :-)
Virtual Events that are just as good (if not BETTER) than our in-person ones!
I'm not saying there isn't a time or place for face-to-face...
But the numbers don't lie!
We used to blow our budget on venue costs and travel expenses...
But now, we've drawn in multiple 6-figures with an 1/8 of the costs!
And, while our numbers used to be capped by venue capacity, and travel...
Now, we've connected with as many as 2,000 women at once, from all around the globe.
Check out what they had to say: